Email targeting

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Helping clients

create more


opportunities

How to keep your customers engaged

Keeping clients engaged can be very tricky. It's a constant battle trying to inform them of new and exciting developments. It seems that everyone is trying to shout at the same time by bombarding their inbox. A well thought through email campaign targeting existing customers can be very fruitful, but how can you avoid the dreaded junk button?

Cut through the

A design that can't be missed!


Time isn't your friend! You don't have long to engage, inform and intrigue the recipient to read on and click through!


Piroto Labelling came to us with the problem of being 'type cast'. So many of there customers just think they print labels and tags, but the fact is they are so much more than that. They wanted a way to change this view and help their clients simply sell more by 'making their lives easier'. Email marketing was a perfect solution but they would need something that would get this message across and cut through 'the junk'.


Redfoot created a campaign that would smack the email box in the face with a colourful in you face campaign with the cleaver tagline 'Don't label us'. This was a great follow on from the '52,056 Reasons' direct mail campaign.

junk

...Boom

Using a design that was fun and memorable combined into an animated Gif was a great way to get the message across quickly. It grabs the attention and encourages the recipient to read on. The rest of the emailer then focused on one of these 52,056 ways that Piroto can help them with their labelling needs.

The beauty of this method was it gave Piroto the opportunity to hit them multiple times, with more reasons, but at very little cost.

Everyone loves a giveaway

For the Piroto's Christmas campaign we went one step further with a traditional giveaway. Who doesn't like a gift, especially at Christmas! Well this was the year when Christmas cheer was needed more than ever. So Piroto wanted to show their customers that they were still thinking of them. Knowing there wouldn't be the usual office festive fun, they wanted to find a way to bring some of that to those working from home!


To keep this Christmas tradition alive we designed a digital Christmas cracker complete with instant cheesy joke. They could also claim a goody bag containing Christmas gift lables, a tasty treat, a traditional Christmas cracker gift and more.

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